Our current logo has no domain branding, which we're looking to address in this new design.
New logo needs to say, "BFAds.net presents Black Friday 2011," "BFAds.net's Black Friday 2011," or something of the like. For reference, this is what our last year's t-shirt looked like: http://i.bfads.net/u/full_size_shirt.png
The logo needs to be horizontal in nature. Our current logo is around 500x70px, these are not necessarily size restraints, but should give a good idea of the aspect ratio we're looking for (e.g. something like 600x120 would work fine, something 400x400 would not). We're reworking the entire header, but the new logo will probably occupy the same amount of space.
The emphasis should still be on the "Black Friday 2011" text, but the "BFAds.net presents" needs to also be somewhat prominent.
DO NOT put the design on a t-shirt. We're not looking for a t-shirt design. We'll have a separate contest for that later.
DO NOT go overboard with the web 2.0 effects. Gradients? Great. Shadows/Strokes/Inner Shadings? Perfect. Multiple gradients, wet floor effect and a star burst all in one? Not what we're looking for.
Preference is for a word mark logo, but we're open to anything and everything. Will try our best to leave feedback for every designer.