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I will use the logo at the top of my website, and also on my business cards.
My background is police tactical, but I market to a corporate crowd, so don't want it to be too militaristic. But something that portrays mental toughness, and strength. Market is Fortune 500 and other business.
My business as a speaker and trainer is to teach people how to become impervious to stress.
I'm thinking just a stylized name with tag-line, however I would consider a pictoral mark if it looks professional and portrays resilience, like a Phoenix maybe.
Take a look at the home page of my website and you'll have a good idea what I do and the image I want to portray. http://www.bradcoulbeck.com
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