target audience is everybody BUT people who think of themselves as spiritual!!!
This is SO IMPORTANT!!! We are targeting people in the mainstream, not people who get their identity from "being more spiritual" than everybody else.
The logo can NOT be something that causes 99% of the people in the world to shut off because they don't want to be preached to.
The logo must be simple and include the name. Ideally it would be some symbol, or maybe even the way the name is written will make it distinct, and there will be no need for even a symbol.
Maybe the name itself becomes the logo and the brand because of the uniqueness of the font, style, and colors.
IMPORTANT! This logo is going to be seen by 100,000s of people in the next year. There is a huge marketing plan in place. The winning designer is going to have a chance to get all my outsourcing work. :)
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