Our client would like a simple looking logo that uses a conceptual outline of the side profile of a car, with the name "AOR Motors" spanning the side of the car, incorporating the "o" letters as the wheels of the car.
The car outline should not be of a distinguishable brand/type of car. It should be more abstract than having a viewer wondering what model car it is. I.e. not have detailed drawing/sketches of car features like windows, etc., in so far as possible. In the attached doc, there's a competitor's logo that has a similar concept. Our client would like that developed a bit further (hence the wheel/letter "o" integration).
On color, our client would like to stick with a primary colour of blue. However, given that existing logos/branding has not a standardised shade, they are open. As a secondary colour, they have used white and yellow on occasion, and are not in any way tied to either.
Consideration should be given to printing costs (as this will form the basis for a ll signage, Point of Sale material, and general print material).
Consideration should also be given to adapting a banner/landscape layout (for website and some signage) as well as a more square format for online activity (avatar/favicon, etc.)
Out client does not particularly want a traditional/classic emblem approach (they are not trying to convey a sense of luxury/excludsion), nor do they want something overly familiar (like charactures, or cheesy mascots). Something modern, but not overly abstract, or too cheesy.
The concept described is just their interpretation of a balance of formal/traditional and modern/identifiable brand. They are open to other concepts. They are also flexible on colours, but with a preference of a blue primary colour (so existing signage can co-exist for a short time).
Whilst existing logos include the domain name (.ie is the ccTLD/country domain of Ireland), the name to be used in this design doesn't have to include it. It can be included if it helps with symmetry, but there's no need for it to be there. "aormotors.ie", "http://www.aormotors.ie", "AOR Motors", are all acceptable forms of name to use. The capitalisation is up to the design/designer. AOR stands for the client's name "A. O'Regan" (which would normally be capitalised like that).
Thank you for your time, and please feel free to ask any questions!