I have a country general store (opened 6/12/65) and now I am moving more from the large farm animals to the pet venue (toys, clothing, accessories) along with flea, worm, shampoos for pets; and Lawn & Garden weed/insect killers, fertilizers, organic products, outdoor living.
I like fresh not automation looking. Even though this was an old time farm store: Rural America today is new and alive with "primitive" decor and it is not an actuality, it is a retrospect". Similar to the 50's or 60's trend. It is an icon of America at one of its highlights, moving forward!
It has energy!
Collectors are showing interest, and the baby boomer that lived the era. A nich and micro niche with potential.
The logo really needs to "pop" and be unique.