The colours of our site will be black and gold. The traditional metaphor for value (gold). We need to balance this out and the colour of choice will be red or close to red (orange).
It's tempting to enhance the logo with imagery but my instinct is to keep it simple. The logo should look good expanded or contracted. It should look good as an avatar or a favicon
The 60's retro look is a little fashionable now but it feels like the look nevertheless. A bit of '71 Summer of Surf feels about right.
The smiley is a really strong component.
'Broadband' would be added as an afterthought. J:)bilant is the brand.
We will probably some consistent images in the site but not as part of the logo (I don't think). See http://www.fon.com/en/info/whatsFon or http://www.tivo.com/ for the kind of thing. Sketchy PCs, phones, TV's with arms and legs sorta thing. Think about how the logo will fit with this sort of theme.
I like the sketchy simplicity these site employ.
I also like the 2 tone look popularised by the iPod
So maybe we go that way, a bit of Jamiroquai rather than Sherbet (ughh, pleeeese).
Some 70's fonts
the flowery ones are the way to go. The 'Western' and 'digital' styles remain awful crap.