We sell bumper guards to car drivers who love and want to protect their cars.
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The target audience of our product is male, ages 20-50, middle and middle upper class. Most of them live or work in urban areas. They are car owners and they want to protect their cars. They take good care of the car so in a way, they are responsible by nature. The logo design should be simple, streamlined, and in a bright color (one color only), but not flashy and loud. The design should also convey a sense of protection, security and toughness, and it should easily catch the attention of onlookers. We want something with high-impact without looking cheap. Finally, the logo should include a character (mascot) or a pictoral mark (i.e., a symbol), and the brand name, "Bumper Busters". We had also envisioned using two fists bumping each other as the symbol. You can try going into that direction.
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