Our target customers are some of the world's top brand and direct response marketers. After years of using Internet marketing to more effectively acquire and retain customers than many traditional techniques, their competitors have begun to catch up, their agencies have been acquired by huge holding companies, and technology is becoming a commodity.
Their results have begun to plateau. They are at an "inflexion point" in their marketing efforts.
An inflexion point is (wikipedia):
"In differential calculus, an inflection point, or point of inflection (or inflexion) is a point on a curve at which the curvature changes sign. The curve changes from being concaveupwards (positive curvature) to concave downwards (negative curvature),or vice versa. If one imagines driving a vehicle along the curve, it isa point at which the steering-wheel is momentarily "straight", beingturned from left to right or vice versa."
Our company, Inflexion Interactive, helps our clients break through these inflexion points, to achieve superior results. We promise to produce better results, provide better customer service, and do it more efficiently than anyone else.
How? First, by being more targeted in our techniques and tactics. We focus on the inflexion points in our client's clients customer lifecycles...rather than traditional "spray and pray" techniques. This saves time and money.
Secondly, as a next generation Internet-agency, we actually practice what we preach, by using and leveraging the latest Web 2.0 technology and techniques to deliver our services more effectively. We are using open source, social networking, crowdsourcing, outsourcing, and remote working arrangements whenever possible to keep costs low and innovation high. We will bring the best people together (independent agencies and freelancers) to work for our clients...no matter where they are located. Our Services include:online advertising, design, SEM, SEO, development, email, viral and newer "Web 2.0" tactics.
Our target customer is in their 30's and 40's. Located on the coasts. Web-knowledgeable. Looking for an innovative, but reliable partner who does things differently, but never loses sight of the goal which is superior results. They are looking for a partner that is serious about results, but they appreciate the fun and creativity that "is" marketing.
Whew...is that enough background? :-) Now, we need a logo that embodies who we are...and we want you to be a part of helping us to create the next great agency brand! What better way to kick off a "crowdsourcing" internet agency, than to have our logo developed by crowdsourcing, right?! Thanks for your help and good luck! Have fun and thank you!