We are trying to create an identity for the organization that is consistent with high service standards, clinical quality, and overall professionalism. We'd also like to convey the look and feel of an established company, even though we're a start-up at the moment. Our competition tends to have cluttered branding and logos with cutesy images of hearts and teddy bears, etc. We'd prefer a more clean and spare look that seems trustworthly without quite being cold and distant. Perhaps a blue palate would do this, but we're open to other good-looking colors schemes.
Also, we're starting from scratch on our identity and image, so we'd like to work toward a suite of images that can be appropriate for letterhead, a logo, website, business cards, etc. As a first-time 99Designs user, I don't know how much of this is covered by this project, but we'd like to work toward this as much as possible.
Thank you again and we look forward to your help!