The Center for Energy Efficiency Optimization (CEEO) is a subsidiary of a 501(c)3 charitable organization, the HARDI (Heating, Airconditioning & Refrigeration Distributors International) Foundation, dedicated to researching wholesale distribution’s contribution, impact, and opportunities to advance the adoption of energy-saving technologies and practices in residential, commercial, institutional, and industrial applications, including renewable energy technologies.
The CEEO will not be trade-specific, but rather provide a central hub and vehicle for any wholesale distribution interests to explore, quantify, and grow their role in driving energy efficiency in their respective industry. Through strategic partnerships with credibly research experts in the energy efficiency industry, the CEEO will be to provide experienced, cutting edge energy efficiency-related research capabilities to any line of trade or application to quantify wholesale distribution’s contribution and role in driving energy savings.
Would like the logo to be more about the title than imagery, the trade will most likely refer to this effort as CEEO. With the project being focused on energy efficiency, finding a way to draw attention to the two ee's is desired.
Finally, designs should place an emphasis on Energy Efficiency Optimization when spelling out the title.