I like a logo that has a little bit of whimsy or playfulness, to it but at the same time is must look professional.
We are highly skilled and experienced professional programmers, not a group of 16 year old kids.
I like the idea of incorporating the binary number reference, into the logo. But I would like this done in a subtle and thought provoking manor. I am not necessarily interested in seeing a giant 0 or 1 be the focal point of the logo.
If the design is to include an icon/shape in the logo, please have it have a deeper meaning and not just have it there because it looks cool. I don't want an icon that looks like it just came out of the logo store.
The typeface should be clear and easy to read. I am not interested in calligraphy style.
When you think about the word choice, think about it terms of quality, not necessarily a decision.