Must be based on the 4 characters in 'MYC4'
Must be VERY easy to grasp/decipher/read
Obvious – easy to remember/recognize – even when the logo appears in a tiny version
Must have a global appeal
Colours: orange, grey, white, black. Yet, open to see other ideas! MYC4 will go global, so traditional African colours is a no go. Orange has a very strong appeal with us ('edgy' version of red, often used as a charity colour). Must also work in black/grey/white
Trustworthy/reliable – though not like a bank
Caring yet focus on scale – there are people behind that care
Conservative yet with an edge – a little twist to 'MYC4' is welcome. Look at real estate agents (www.home.dk): keyhole in the letter 'o'. It has to be clever – no $ signs, explosions (C4 = plastic explosives), Africa symbols or charity ‘signs’. If you solve this 'keyhole' element, you could be on the right path, but this is also where you could fail, if it gets tacky!! It is ok that the detail only can be seen when the logo is in website logo size or bigger
The logo needs to be in a format that is suitable for use on:
• Our website – grayish background (see attachment)
• email signatures
• PowerPoint presentations
• Letterheads, business cards, loan contracts, etc.
• Promotional material requiring it to be blown up to be a large scale
• Retail products
• Etc. etc.
Perhaps include '.com' in the logo