This logo will primarily be used online but offline advertising and guerrilla campaigns could follow.
25-40 male + female, mid-high income, colombia and other key latin american markets, high school education or higher.
Banking and insurance institutions. Venture capitalists and investors.
Slogan: "La mejor opción para ti"
Look & Feel: Word mark but slight web 2.0 feel. Think mint.com
Key words that describe our DNA:
The logo should be in black and white, greyscale and color versions, as well as having high-resolution and low-resolution formats for each as a EPS vector file and as a PNG file with a transparent background.