We are an upmarket Dog Grooming Salon and also retail upmarket dog accessories. We will be also setting up a retail division and the e-commerce sector will be an important part of our business. some accessories like dog clothing and dog carriers will have the logo. TV series is planned as well.
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We are appealing to the brand conscious consumer. They like brands like Juicy Couture and Burberry. They like diamonds and fancy fonts. Our target audience is primarily women with high expectations that do not mind paying for a premium product but want to be edgy. Think Paris Hilton and her little white dog with pink collar with diamonds.
Logo should be elegant and Edgy and not use humorous cartoon type clipart. We like the Juicy couture logo and the Modern Riccoco style and Burburry. Avoid paws if possible and think diamonds, crowns or swirls.
Colors to be in Pinks and Browns (refer uploaded imagery - Brown and pink pattern) . If you want to experiment with other colors, feel free but must be edgy and feminine
Put a slight space between the words Pimp and my and Pooch.. We think that "my" should not have capital M but other 2 words (Pimp and Pooch) should have capital P . Again do not forget to place".com.au" somewhere (smaller is preferable)
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB) or layered .png
Be creative, edgy and elegant and Good Luck !!!
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