The goal is to simply update the logo to be more modern. Our current logo is very dated, super complex, and difficult to use on various media outlets.
We are looking to drastically simplify the logo while maintaining the same brand image. The person in the center of the logo is quite recognizable as our brand identity. Ideally, we would have a design that maintains this concept.
However, we are looking for something very simple that captures our core values, which are:
- The Outdoors
We aren’t looking for a total rebranding, but just a modern update and simplification.
If you can see my Design Inspiration board, I love simple designs that are very literal. In addition to this, typography is huge and I love elegant fonts that portray calmness.