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IBECC Cornell University
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Behavioral Science Creating Effective Solutions
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IBECC uses the tools of Behavioral Economics to craft solutions to consumer issues facing or nation. We work with the hidden factors to nudge consumers towards smarter, healthier or more sustainable choices. Our goal is to create win-win tools to help consumers make better choices and companies enhance profitability.
Description of IBECC
The Institute for Behavioral Economics and Individual Choice (IBECC) at Cornell University
Behavioral economics is a field of economics that incorporates insights from other behavioral sciences (most prominently psychology) to address shortcomings of traditional economic models of consumer choice. This marriage of economics and the other behavioral sciences has led to research that identifies key principles that inform individuals, researchers, and policy-makers of specific elements of consumer behavior that can be leveraged to help guide consumers to make ‘better’ decisions.
Through both field and laboratory experiments, the Institute will focus on developing and disseminating applied behavioral economic solutions to policy issues generally, though focusing primarily on policy related to the food industry including issues of obesity, nutrition, healthful eating and methods of augmenting better nutrition for those facing food insecurity and shortage.
Companies interested in working with IBECC and gaining access to the research and behavioral insights that come out of it have the opportunity to participate in our affiliates funding program. IBECC affiliates will have early access to relevant research, the chance to suggest areas of interest for future research, the opportunity to work with our Master of Professional Studies’ students and the potential for onsite executive training in Behavioral Economics, Consumer Behavior and how both can be employed in a commercial setting.
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Negocios y consultoría
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