It is a food line cooked under vacuum at low temperatures, which will be sold on delivery or take-away through a website and an app.
Mainly designed for the business lunch of people who eat in the office or have customers during lunch time. But it can also be a solution for dinner with family or friends.
The store is located in the new fashion area of Milan, and the people who work in the many fashion showrooms in the area are the initial main target.
The menu can be ordered by category and for calories and there will also be a balanced weekly menu prepared by a nutritionist.
The product offer is typically Italian, mainly it will be meat, fish and vegetables, with seasonal recipes prepared by a chef, plus all-season dishes.
A keyword is definitely: "healthy delight"