The Davis Auto Group runs nine Chevrolet/GMC/Buick dealerships across Alberta, Canada. Three of those dealerships - Davis Chevrolet in Airdrie and Davis GMC Buick in Lethbridge and Medicine Hat - are joining forces to promote the brand new 2014 GMC Sierra by running a contest to give one away in September 2013. The target audience for the contest is anyone over the age of 18, but primarily those in the 30-50 age group.
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The two logos attached are used by our auto group. The key logo is used by the three dealerships involved in the giveaway contest. The logo attached has GMC Buick inside the key but the store participating in Airdrie has Chevrolet in their key logo instead. The key can be incorporated in the contest logo or not. The most important thing is that Davis is prominently represented.
The second logo is used by all the stores in our auto group. We don't want it used in the contest logo.