As we are marrying the ancient technology of wood-fired ovens with the mobile app and ordering technology - the visual tone of this brand could be either vintage, or modern. We are open to suggestions. A beautifully designed logo is the best suggestion. We like the idea of seeing retro logos that reflect the handmade, crafted 'maker' vibe, of this brand. But modern could work as well.
We need a powerful logo that communicates well on a mobile device and be seen from far away on the side of a truck.
Graphic elements to consider: FAST (we deliver a pizza in 15 minutes from the order! - so maybe dashes or lightning bolts?), flames obviously, car (delivery), brick pizza oven, pizza peal and cutter, pizzas or pizza shapes, etc.
Typeface: Is it modern and clean, or more retro? (We love woodblock distressed, as if it's 'stamped on' a pizza box.)
Color: Unless there is a very cool reason to do otherwise, brand colors will most likely reflect fire - reds, oranges, yellows, etc. Currently our brand colors are black, white and orange.
Note: We will likely have 'manifestos' on our pizza boxes - stories about how we're trying to 'end pizza as usual', saluting our customers, inviting them to join us in this movement, etc. These stories will be type-heavy, and we'll likely be returning to 99designs for those box designs.
So as you design logos, picture how they might appear at the bottom of a cool, funny, powerful paragraph of type on a pizza box.
Also of course, feel free to completely surprise us with your take on the Firepye logo. Maybe it should be humorous, or some other angle. Dream on!
Detailed and prompt feedback will be given throughout the contest. Thanks.