First Gear is a new brand being launched for a product line to be sold in convenience stores across North America. Our company has years of experience in purchasing for the grocery, automotive, and the dollar store markets. Our brand name is First Gear Products though we will feature the name First Gear only in our logo
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The line will include items with a low cost and will be targeted as impulse sale items near the cash register. Many of the items will have a connection to an automobile or will be accessories that may be stored in an automobile. Our audience will be common people that drive and care about their cars and car culture.
The other design concept we are considering is one incorporating the number 1 with the name First Gear coming from it (flowing to the right).
The logo design must be oriented to run horizontally as this best suits many retail package designs.The design should express an exciting, racy kind of feel and font design, yet must be easily legible. We do not want a great deal of color as we will be printing the logo in color on the front of the carton, and in black and white on the back, so It could be produced in black plus one color.
We will not accept stock clip art in the logo unless you modify it sufficiently to make it unique to our piece. If you use and modify stock art please provide the original design so that I can verify the extent to which our logo is unique.
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