We love the rope font in our current logo but our brand is not cohesive. We also really love our character that was designed for our tshirts. When people read our current logo they have no idea what we are, our new logo needs to change that. We are open to any ideas but also thought if it was possible to still be able to clearly read the name of the company with the rope letters it might be really cool to include our lasso in the letter "T" in "the" and the letter "l" or "lasso" with our cartoon man holding those lasso behind the logo. Or just the lassos as the letters or one letter. We would also be willing to give up the rope font if the logo created a visually stunning and cohesive use of our other brand items (the products and the cartoon man).
We have found that our product usually has to be pitched to sell at events because customers even after seeing it aren't 100% sure what it is. We would like our logo to eliminate this confusion and give customers a glimpse of our product if our logo is on a business card etc.
Additionally, we choose the name The Beer Lasso to play off the idea of our rope lassoing the bottle just as a cowboy would lasso cattle etc. Feel free to head in a western direction as well if that sparks your interest, so long as it brings cohesion with our product and our cartoon man.
Our logo will be used on our packaging (in the process of being created) in addition to the other areas listed. If you need to see more pictures of our products etc. our website is http://www.thebeerlasso.com (US Patent: 8,499,951)
Please feel free to utlize/edits our cartoon man from the t-shirt design (the ai files are included) for this logo contest. We own the rights to all images posted.
Thank you we can't what to see what you provide.