Our target audience is primarily educated theatre goers, and secondarily actors, producers, directors, critics and others in the theatre and film industry.
The 'Butterfly' concept embraces the chaos theory / butterfly effect (a butterfly flaps its wings in Peking and causes a hurricane in Florida - everythign is connected with everything else / what mighty causes arise from trivial things etc.). Also, there is a sense of beauty and lightness about the work we do that we'd like the logo to reflect.
We'd like a tagline but we haven't finalised it yet. Currently we're thinking "Everything is connected" but we may go for something more obvious and prosaic like "Beautiful theatre." If you can try these versions and if we need to change it for something else, we'll keep the same length.
We need a more horizontal format to go in to a web site. This is the primary use.
Without wishing to constrain your creativity, we wondered whether the 'B' of butterfly might be made to look like a butterfly wing or whether the colours of a butterfly might be incorporated into the text. We'd be interested in seeing these options. We were also struck by the 'Lorenz butterfly' (see: http://www.viewsfromscience.com/doc…os_p3.html and attached JPG as an example). This might be an interesting source of inspiration. However, please note: we are very keen to see your ideas and don't want to constrain your options to these suggestions.