Overall we are targeting those teens and young adults that like to be involved, to be heard and are influencers among their peers. However, participation will be open to all.
Males and females:
• Channels will cater to target audiences.
o 12 – 17 (music, sports, pop culture, entertainment)
o 18 – 21 (music, sports, entertainment, money, some politics)
o 22 – 24 (music, sports, politics, fashion, money, news/politics)
Channels include, but are not limited to:
• Action sports
o TV shows
o TV Commercials
Based on segmentation and lifestyles among these age groups, ShootTheChit will target our information gathering and topics that are relevant to brands and organizations interested in know more about these segments.