The logo to be designed is for dezeenio. It will be very nice furniture, modern, some Scandinavian or modern european style. It is affordable kind of furniture. Not expensive. Normal working people and even young people going to college can afford some items from the store. It is not cheap like IKEA it is higher priced but design is way better than ikea.
I think the logo will be FONT based. So I think i prefer the artist to make a custom font logo for it. It can be spelled Dezeenio or dezeenio or DEZEENIO. It will depend on the artist and what he choose the logo to be suitable for the font.
I don't want the logo or font to project an image that is too formal or expensive. It must project a young above 20's, modern, catchy, cool affordable image.
Even though the store is a furniture store. I do not necessarily need any logo that shows a furniture or chair. It is not necessary. But this depends on the artist.
If the logo is to be font based I hope it can be a custom logo. Not just any logo font taken or downloaded online. It can have a little bit of color or monotone is also ok.
The logo must primarily look nice if put in a lighted signage outside the store entrance. This is very very important. Please see image below.
The logo must also look nice if placed below a magazine advertisement.