Logo Design for New Digital Consultancy

Ethology

The name of our company is Ethology.

We are a digital consultancy that helps brands leverage technology to better reach and serve their customers.

We help brands exploit current and emerging audience hubs - web, social, mobile - in order for them to market their products more effectively and with greater business impact.

"Ethology" means "relations between an organism and its environment". We help our clients (the organisms) interact with their environment (the market).

Marketing professionals

Startups through Fortune 500

All industries, typically consumer facing

Majority are female

Average age range: 25-45

Look/Feel:
Clean
Elegant
Contemporary
Professional
Able to work well on print and web
Serif font
Open to either logotypes or symbols, but are leaning towards logotype.

Colors - open to colors, but like the following:
Blues
Greens
Oranges
Charcoal

Themes:
Definitions of Ethology here: http://bit.ly/bnV2aY and here: http://bit.ly/aTyntv

Competitors:
terralever.com
razorfish.com
icrossing.com
digitas.com
akqa.com

Logos we like:
belk.com
sliceproducts.com
technicolor.com
ageas.com
waterforpeople.org