We resell internet-based solutions to global or local buying organisations, as well as support services (implementation, training, consulting advice) related to the usage of these solutions.
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1. It's a B2B environment
2. Target audience (CEOs, buying directors, buyers) is most of the time rather "traditional", serious, not very fond of innovations such as the solutions we propose (eProcurement, eAuctions, etc). We must convince them these tools are good for them and can bring significant savings/cost reductions to their business.
3. The slogan we currently envisage to use jointly with the logo in order to better explain our offering is : >>> eSearch >>> eSource >>> eOptimise >>>eProcure >>> eSave. It should not be part of the logo itself but rather be displayed on the right hand of the logo (not sure yet about its final position).
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