Fertility.org is a content based website that offers daily articles, news, videos (ext) to an audience looking for information revolving around fertility and infertility. It is a sub-site of Adoption.com and many readers of adoption.com will be familiar with fertility.org
Please see the attached screenshots for what we are looking for.
The primary audience is a woman, but let's not alienate men.
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We have an idea we would like to see the designers execute before attempting another direction. We would like to see the logo integrate a flying Stork carrying a baby. This logo should be placed to the LEFT of the text. Please see the attached screenshots for what we are looking for.
We want the text to be very easy to read and impossible to misspell. I would really like a logo that conveys the emotion that hopeful parents feel for having a baby. I don't want sperm or the male/female symbols in the logo. I don't want baby blue or pink in the logo. We're going after a more sophisticated, more affluent, more educated audience. The logo needs to have a sophisticated icon and font.
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