Logo Concepting Ideas:
Name of publication/brand identity is The Gold Thumb™.
This came from the idea of making plants grow with a “green thumb” and this is a financial education business focused on making money/assets/gold grow with a “gold thumb.” Hopefully this helps you understand our vision for the company.
Website is http://www.MyWalletWisdom.com (Not built out yet.)
Concepts I like:
Pair a bold serif header (prefer Courier New Bold or Rockwell Bold) with a sans-serif subhead (prefer Helvetica Neue or Avinir) for approachable yet trustworthy feel…
OR ALTERNATIVELY… a bold handwritten header with sans-serif subhead. Use the coffee shop logo above and Instagram’s handwritten logo for inspiration. I also like the Segoe Print font.
• Energetic & upbeat
• A bit quirky (for a serious topic like money)
Logo must convey trust, be upbeat, friendly, simple, a bit quirky. Appeal to Millennials.
Use gold (obviously) with navy blue and or green. (HEX codes below.) Gold should be the color of real gold, not the yellowish version like it is in the landing page. Three options given, I’m sure there are more in that range.
Color HEX codes, landing page:
Navy: #000080 (Top banner, mid-section, and 2nd part of page headers.)
Gold: #C6C600 (I don’t like this gold, change to one of the following: 9d8349, efbd61, e9c078, which look more like real physical gold)
Light Green: #87BF42 (this is the green in the middle of the dollar bill & also the check marks)
Dark Green: #4A6E08 (I don’t think we’d want this one in our logo)
I wouldn’t rule out a vector or cartoon like option. BUT… I believe it’s far better to have an original idea that no one else can copy. We used this image in our landing page, but it doesn’t really bring in the idea of gold or a gold thumb very well. https://depositphotos.com/vector-im…w=30214197
Landing page address – for colors, etc. https://mywalletwisdom.com/prosperity-blueprint/ Note that I did not include the medium blues in my list above, because I want the deeper blue.