Logo Design for Fun Consumer Barware Startup Company

Lime Tree Cove http://www.limetreecove.com

We're a startup company that invented a novel piece of consumer barware, The Barmaid, a handheld drink rimming device. We're creating an online retail channel to sell the device and complementary items.

We're targeting purchasers of consumer barware. Typically, this audience comprises people with over $75K in disposable income. Gen X to baby-boomers.

The logo should be fun and inviting. We want to highlight entertaining and other social aspects of the device. The logo should exude relaxation without being overbearing or distracting. The logo incorporates a tropical / beach theme. We want to convey a high end, luxury, feel without being snooty.

We want to avoid other brands in the space:
http://www.margaritaville.com

Brands with similar personalities:

Patagonia - environment, high tech equipment, fun
Bose - high end
Harley Davidson - social (not looking for motorcycle styling)
Virgin - Casual yet sophisticated, high customer service

Technicals:

The logo should be scalable
The logo should be provided in .psd format
The logo looks good in 4 color printing and black and white
The logo is easy to read

ADDED INCENTIVE
We'll send 2 units of The Barmaid to the winning designer. this is a $109.90 value. The device comes with lime salt and lemon sugar cocktail drink rimming spice.