I don't want anything too stereotypically scary or menacing in the design elements; We are trying to alter the misconception that sharks are dangerous. So design elements that evoke wildlife or more stylized designs that combine a diver with a shark are preferred.
There are some diver/shark logos that exist for other NGOs that should be avoided: for example, http://www.projectaware.org/
Wondering if there is a design that could use a stylized or outine of a dive mask (see attached image of typical mask) with a reflection of a shark in the faceplate?
Something that combines a shark fin with a diving fin could be a creative approach as well. Not married to any particular idea at this point, just want something bold and fairly evocative of what we are trying to accomplish.
Key user impressions that Sustainable Shark Diving wants to build through our website and products include: shark positive, professional, practical tools for decision-making, un-biased reviews, honest, open access (no fees to use online tools), safety first, conservation.