Nothing specific, it just needs to be simple, clean, fresh, modern, not cheesy.
Update #3 - As I read and observe more logos,. It seems like it is important to have some sort of unique identifier for the company - like the "F" in facebook, the "T" in twitter, the ghost of snapschat, the box in dropbox or the flower in yelp - a symbol or an image that can be used as a mobile Icon app, or anywhere online - like a button..that is recognizable right away. I am not sue how we can incorporate such a thing - but keep that in mind.
Update #6 - I think it would a good idea to provide a more detailed description of the website/app. The purposes of the app is to provide consumers with the best grocery prices for a grocery list that they create online. The 2 words, PriceSwarm, refer to "Price" as in the price of the product and "Swarm" - which is defined as " a group of insects that move together" so essentially - the idea is that the app will unleash some "Swarmers" to go and fetch the best price. I am looking for very simple, not congested, clean, fresh colors, rounded edges, with as simple as the word PriceSwam and some graphic, the graphic should be identifiable - so I can brand it, as soon as someone looks at it they know its the PriceSwarm app. - hopefully this helps a bit - thank you all for your contributions
Update #7 - The more I dig into it - I think it would be cool to have the graphic as an abstract Bee., since that is the premise of the logo (Swarm, Swarmers, etc) a very simple bee - not a full detailed one, something cool - that will attractive etc.. the website/app will be designed around clean, and simple. geared mainly towards women 25+ and men as well. The bee will be the face of the app button as well...i am not sure if it has to be yellow, but it could, as long as it is a matte yellow and not glossy, cartoonish