We are an Italian start-up offering a collective / spilt payment
service that allows people to raise money online for anything you wish
of doing. We actually offer two services: One of them is Growish
(tagline: La colletta facile e sicura) and the other one is
ListaNozzeOnline.com "powered by Growish".
Growish (http://www.growish.com) allows people to collect money for
any desire, a birthday, a travel, a babyshower, a concert, or to split
money between participants easy and fast.
Growish is SAFE, EASY, and SIMPLE.
The word "Colletta" does not have a good translation to English, it
means "to collect money from friends and family", so the tagline means
"La colletta facile e sicura" means "The colletta easy and secure"
"Growish" came from Growth and Wish. The concept is that with us you
can grow your wishes.
You want to buy an ipad? You can start a collection of money in
Growish and invite your family and friends to it, they use their
credit card to contribute, when the goal is reach, you can ask Growish
to send the money to your bank account.
Our target for Growish is young people between 20 and 45, a bit more
women than men.
"ListaNozzeOnline.com" means Wedding List Online, is a white label
service of Growish also for money collection but for wedding lists. It
inherits the values of Growish: Safe, easy and simple.
The tagline of "ListaNozzeOnline.com" is: “Facile. Sicura, In totale
libertà.” Means: Easy. Secure. In complete freedom.
Couples can collect the money from friends and relatives, for their
wedding travel or gift, but then they can than transfer the money
collected on their bank account to use without limits.
Our target for ListaNozzeOnline.com is 30-40, mostly women here.
Objective of the project:
We want to:
- revise the Growish logo, adding a strong key visual and a colour
- Create the ListaNozzeOnline.com logo with a strong link to Growish
logo, so that the user can immediately understand there are part of
the same service (same key visual?)
At the moment Growish (check http://www.growish.com) is mainly BLACK
and White, we will like to add a third color, we like Amazon ORANGE.
We want to keep the high contrast look and feel, so the logo should go
well with black and white.
We think we need a key visual that gives the idea of collecting
(money) from a group.
ListaNozzeOnline.com, uses other colors (please check the
screenshoot). in here we will like to use the same style of the
Growish logo you propose just changing the main text from
"Growish.com" to "ListaNozzeOnline.com" and the tagline, with a strong
link to Growish logo, so that the user can immediately understand
there are part of the same service (same key visual?).
The main element in ListaNozzeOnline.com is LOVE.
This is why we are making only one contest, the "second logo" in
reality is just a variation of the first one.
Finally , our actual Growish logo use "Intro" as font, we will like to
keep that font or very similar (also for listanozzeonline). We don’t
want to include the ".com" on the Growish logo, in ListaNozzeOnline we
need the ".com".
We use a piggy bank as mascot, but is not very good, i could be