We're looking for a logo with a graphic element and the company name; or they could be creatively combined (see below).
The idea of the reciprocal in our business refers to the fact that we provide information that complements that obtained from a traditional top-down approach.
The logo must be appropriate, aesthetically pleasing, and a reflection of our company’s credibility. We’re aiming for a logo that is synonymous with our company and products and that captures people’s minds. We want it to help prospects see our group as the only one that provides a solution to their problems. A big part of that is the enthusiastic community around our products and services.
We want our logo to communicate and emphasize the unique philosophy and strategy of the company to target audiences. We’re a science company but our business is more organic and bottom-up. We build unique devices and programs that are social and community-oriented. At the same time, our products are valuable solutions for organizations and companies that are more formal and established (academics, pharmaceutical and med device companies, health care insurers, and public health agencies) - so the logo has to demonstrate immediate appeal to aesthetics in that arena, but simultaneously suggest and draw in the person to our innovative approach/perspective.
We also want the logo to reflect the quality embedded in every aspect of our business - how we do business, the products or services we provide, how we handle prospects and clients.