Headsmartz is a businesss that has developed a unique patented design for a Baseball and Golf protective cap that looks like a standard cap. The insert technology developed by Headsmartz can be used across many headwear applications.
Headsmartz intent to beclome the leading creator/brand of cool protective headgear that is most favoured by sports fans globally.
The Headsmartz Brand Essence/Personality - is about innovating safer solutions without compromising cool.
Headsmartz have developed a positioning statement to sit with the brand "There's no compromise for coolness".
Headsmartz customers are sports fans and players from 5 - 50.. They are competitive, active and care about looking cool.
Attribtues of the Business: Tenacious, innovative, creative, thorough, committed, cautious, socially responsible
Benefits of the product to the customer: Less injuries, increased sales (retailers, sporting clubs), improved retention (retailers, sporting clubs)
Emotional rewards to the customer: Pride, peace of mind
Values of the company: Competitive, Active, Cool