This is a lifestyle blog / website that will serve to help people live more fully. It will bring about inspiration through personal development, travel, health and wellness, and love and relationships.
The average demographic will likely be more female than male, but I don't want the design of the logo to be ultra feminine or "cutesy." I want it to be fresh, clean and sharp.
The feeling I want my readers to get immediately when they get to the site is one of inspiration. The site will have a white background with beautiful images of food, travel & lifestyle that is reflective of the text, so I'm thinking a more simple logo is great, but something that is awesome stand-alone.
I put more information about color schemes and preference below. As far as font goes, I am thinking something fresh and modern. I am not opposed to a cursive type of font but don't want it to be "cutesy."
Sites / logos I like:
http://www.younghouselove.com/ (don't want this heart but like the simplicity of the design)
I think this logo is creative and makes a statement: http://eatyourworld.com/
This is a 99 designs logo of a friend's website that I think turned out great: http://healthycrush.com/
I'm not opposed to having a heart in the logo, but want it to be incorporated in a way that it's not the bulk of the whole design.