We are building a website with WordPress, using the Zerif Lite theme:
On that demo page, you will notice a sample logo that says Zerif in the upper left hand corner. As expected, it is a perfect fit with the look and feel of the rest of the site. (We a assume a larger version of the same logo will be delivered too, for use on pages where space is not a concern.) The demo logo can be seen at this URL:
Our logo needs to fit within the constraints of that sample image, which is 109x32 pixels. The theme itself has quite a bit of whitespace in the horizontal direction, but vertical space is very limited. If we use an image taller than the demo logo, the page layout behaves strangely. We must be able to simply drop the winning logo in as a replacement.
Our logo should use a font that's similar to the one used in the demo logo. OR, we can leave it to you, the designers, to choose something that is a better fit. That is really your call. Just know that the logo will be seen at all times, like when the user scrolls down to other sections on the page. The font must "feel" like it belongs with this theme.
We specified red, black, and white as color choices only because those colors are present in the demo logo. We're fine with other colors being used if you can come up with something that works.
If possible, it would be nice to have the word "ONLINE" appear to bit lit up somehow. We service the recording industry, where red "RECORDING" studio signs light up when a take is in progress. It's the same sort of thing for radio station signs that say "ON AIR" when a broadcast is happening. If we could somehow work that concept the "ONLINE" part, that would be an appropriate final touch. For what it's worth, retro gear from the 50's and 60's is hot right now in our industry.