Our target audience are youth soccer coaches, parents, and elite players. People who read our websites could be classified as "youth sports junkies", and almost always have a personal connection to the news and information they're consuming. They either play, referee, or coach in the leagues they're reading about, or they are related to someone who does. They are either reading about their organization, comparing/researching competing teams or organizations, participating in our discussion forums, or reading up on "how to" articles.
We are NOT targeting the more typical American sports "fan", "couch potato", or "fantasy sports nut". We don't want to cater to the 100% fan audience, and we do NOT want to be confused with an ESPN or FIFA.com or MLSSoccer.com.
The three websites we compete with most are socceramerica.com, topdrawersoccer.com and gotsoccer.com.