My new company is called Wingman and specialises in serving classic wings & boneless wings tossed in regional hot sauces from around the world. I am a small start up in Dublin and am looking principally for a logo that can be used in the following circumstances:
As part of our website banner
As a round sticker for product packaging (bags, takeaway boxes etc)
Wall decals (both shop windows & inside walls, table tops)
Staff uniforms (logo printed on a plain t-shirt)
Key wording: Wingman (name of business)
Potential taglines: "Chicken wing specialists", "We've got you covered / Got you covered"
The brand's story narrative in my head is that of a world travelled pilot who has tasted local & regional flavours coming back to his homeland and opening a store to share the flavours with his friends. He is a part of a nostalgic & romantic period in aviation (maybe pre-jet time period).
I chose the name Wingman for several reasons as I feel it has multiple meanings to it:
Literal sense: That of a literal wingman i.e. someone looking out for his friend (fun & cheeky)
Adventorous taster: As it features flavours from around the world it I see appealing to people with adventorous tastes.
Socially important: For every loyalty card completed we will sponsor on behalf of the customer a meal for a homeless person in our local shelter. Being a "Wingman" for others, helping someone in need.
A cool Wingman: Wanting to flip the idea of a wingman being unwanted (& unloved) to being the person everyone depends on, being the person that looks out for other people.
What I'm looking for is a logo that works across the different areas listed above so I guess it has to be both artistic yet functional and easily identified.