I am a former professional tennis player who is looking for a great logo design for my sweatband company.
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The target audience is athletics youths, young adults and adults of all ages. The core target market is going to be ages 6 to 35.
I want it to appeal to professional football players, tennis players, and athletes in competitive sports who wear sweatbands. Think Under Armour - http://www.underarmour.com - They have ads that focus on toughness and athletic strength.
I really want to incorporate the color silver. Silver and Black (see Oakland Raiders - http://www.raiders.com/index2.html ) is probably my top choice for colors. Under Armour has a great ad campaign because they show toughness. The design should show quality, performance, athletics. We are selling the most advanced and best sweatbands in the world. I need a logo that shows this.