This project is for a automotive dealership who serves the growing portion of the marketplace that has credit issues. The dealer has a one stop web solution that includes inventory financing, and credit approval. The solution also has a phone hotline option, so it is not 100% exclusive to online users.
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Target audience tends to be 21-49, both male and female. These people are car buyers who have few options due to their financial situation. The dealership's web site and hot line is a solution for those people.
We do want to market this as a separate entity, therefore no mention of the parent dealership is needed in the logo, just the DriveMyCarHome.com brand. The logo should be somewhat fun, but not too goofy. Obviously, the entity deals in the automotive sector, so I'm open to that type of imagery. The website is the product so we do want to feature the URL somewhat prominently in the logo, although it doesn't have to be the exclusive focal point. Colors are up to you. This is an existing entity that is getting a 100% face lift, so we'll be working the colors and elements of the selected design into the revamped website. I'd like to be provided .eps files compatible with CS2 as well as font files for use in video production, if possible.
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