We need a stylish logo that people are able to recognize. Classy but joyful. Our target is people who love their pets and we are looking forward to build a community, not only an online store. We need to be able to use the logo with the text and without the text, so the font should be a logo on its own, as well as the Isotype. Both should have a soul on their own and work smoothly together as well.
The name is quite long, so we are open to a multiline solution if the designer considers, like Pets World on one line and Palace on the next row. Still it can be all in the same line, It's not quite clear how this will look, but it might work as well.
I'm not sure about the colors, we are open to suggestions. The logo should have a reference both for dogs and cats, their paws or something that customers can relate to dogs and cats. Do not include only a dog reference, or only a cat reference.
I believe it would be better if Pets World get's more importance than Palace. But we are open to different approaches.