Despite the fact that the business name is not what you'd call classy (!) we'd prefer a logo that looks serious and professional, but simple and clean.
We don't have a tagline or slogan and this will be a new brand name for what we already do.
We're open to having a symbol but would like to see designs of just a stylised typeface or font. The name can be shown as OzBizHelp or Oz Biz Help or all lower case. We would consider all upper case but would need to see it to decide! We'd also consider the use of the letters OBH, but again we would need to see some options before ruling it out.
MOST IMPORTANTLY the logo must be clear, obvious and readable when it's reduced to a small size.
The target audience is small and medium sized businesses in Melbourne, Australia. They cover a range of different industries so the logo doesn't have to represent a particular field.
Perhaps what we mean most to our small business clients is providing support that frees them from the mundane and lets them concentrate on more important aspects of growing and developing their businesses. There's also a great deal of trust involved in the relationships. Whether those qualities can be expressed or represented in a logo is another question! We're not experts in branding.
This is the first time we've used 99Designs so please bear with us if we're not articulating our needs well enough!