PetGrazer tuvo su nuevo logotipos a través de un concurso de diseño:
Logo design for a new pet brand for "Pet Parents" - PetGrazer
Hecha un vistazo al concurso de Logotipos de PetGrazer
Animal & Pet
THE BRAND: PetGrazer is a new Pet Grass and Accessory brand primarily focossed on small breed dogs and cats. PetGrazer understands and caters for the "pet parent" relationship. I've included a selection of Pet Brand logos for reference in the attached images. The PetGrazer logo should not look out place amongst those established pet brands. TARGET MARKETS: The primary target market for PetGrazer products are busy professionals (most likely females) who reside in inner-city apartments or townhouses, and have cats or small breed dogs that are considered more than a pet. Secondary target markets include empty nesters (couples with kids grown up and left home), retirees and elderly widows. The consistent theme across the markets is that the pet/s are small breed dogs or cats who have a child-parent type relationship with their owner. BEHIND THE BRAND: The brand's focus on small breed dogs and cats comes from my own personal circumstance and relationship with my toy poodle (Pepper) and cats (Brindle) and (Yassi). I take my toy poodle to day care once or twice week so she's not couped up in the house all day while I'm at work. I've found that I'm not alone in this and more and more people are becoming "pet parents", providing for their pet as they would a child. PRODUCTS: The logo should work across a range of pet accessory products and branded clothing. There are currently 2 Pet Grass related products and a clothing range for dog owners being designed (shorts, t-shirts, jackets). Current Products: 1) PetGrazer Pet Grass: Freshly grown pet grass, more commonly known as cat grass, ordered on subscription. (cats and small dogs eat the grass) 2) PetGrazer Grazing Station: Wall mounted product that holds PetGrazer's Pet Grass at the perfect height and angle for cats and small dogs to graze on. The Grazing Station is designed to compliment the minimalistic style of modern apartments and townhouses. Examples of similar products on the market have been uploaded for reference.
Inspiración de colores
Estilo de diseño
I’m interested in combination logos. Not to limit or constrain anyones creativity, I'm going this route because I understand my limitations, but a blog suggested adding my own thoughts could be helpful to the design process. So I've included the following idea I had before opting for a design contest. Pepper (toy poodle) is the typical pampered pooch behind the PetGrazer brand and she's always got her paws up on a rail or bench trying to look over something. Brindle, like most cats, is always lazing on something high like the back of the sofa/couch and Yassi the other cat is more of a prowler. An idea I had was a character likeness of Pepper peering over the PetGrazer name and a character likeness of Brindle (cat) laying on it or Yassi (cat) prowling around it. I've included some photos if this sounds like it could work - I must stress, this is not critical! I do like to the idea of a Pepper's likeness peering over the PetGrazer name, but I'd rather the logo have wide appeal if something works better - so only use what works on professional level - or if you're looking for random images of a cat or dog to use :) Hope this all helps.
Todo comenzó con un brief de diseño.
Diseñadores de todo el mundo presentaron su magia del diseño.
entradas de diseño
PetGrazer colaboró con diseñadores para refinar sus ideas
Califica los diseños
Y luego ... ¡seleccionaron un ganador!
Evaluaciones del cliente
Such an easy person to deal with and an amazing talant and eye for design. Thank you for being part of our competition and I hope to work with you in the future.
En el camino, se encontraron con muchos diseñadores talentosos ...
Creemos que los concursos son una forma súper divertida de obtener diseño.
Concursos terminados recientemente:
Wholesale building products. Lumber. Target audience will be framing contractors, home building developers.
Pet clothing ,Pet care accessories & grooming supplies