Values to communicate:
Fulfilling (personal fulfillment)
Growth tree imagery could work, strong trunk, planting for future generations Supportive – of both families and organizations
Jewish principle that “you are your brothers keeper” Evokes Torah or Hebrew, Jewishness
Friendship and community, personal connection The importance of education
Personal identity, rootedness in tradition
The logo should feel traditional and sophisticated, not edgy and modern. Can include a Jewish element, but should be subtle and it’s not necessary. Logo should be able to be used in both a horizontal and stacked/vertical orientation. Graphics should look good in small applications, such as on the footer of a brochure as a sponsor. Logo should include a thoughtful type treatment and a relatively simple, iconic image rather than a complex design that tries to do too many things.
The logo should include 12 main colors and 12 accent colors; it should look good /
“translate” to a B&W format without any missing elements or context. Logo should avoid the royal blue as a primary color (used on logos of too many Jewish organizations) but variations of blue are welcome (but not required).
Things pinned here have some commentary on what we like or why we pinned it.
This is the first logo this organization has ever designed. The team of people who are making the final decision don’t have a clear idea of what they want, so many ideas early in the contest are welcome and we will provide feedback quickly.
Original funding for this foundation is derived from the real estate business. While this is not at all necessary to include in the logo, playing with the idea of building blocks as a subtle reference to this history could be one viable idea.