The design should be simple, clean, modern and fresh.
There should be a small number of bubbles – probably no more than ten. The bubble design should convey a sense of movement from bottom to top and the bubbles at the top should be a bit bigger than those at the bottom. Some of them might overlap slightly so as to give the impression of the number 8 within – as long as it works in the design.
The colour is an aubergine shade of purple – pantone 261C approximately
The company name has nothing to do with Asia and the East and the design should avoid anything, such as a font, which indicates a link.
*** MUST NOT RESEMBLE ANYTHING TO DO WITH THE ORIENT / ASIA
Professional yet accessible (ie not Deloitte style “corporate”)
Challenging yet supportive
Enjoyable to work with
** FINAL DESIGN WOULD NEED TO BE A VECTOR (.AI, .EPS, .PDF) AND ALL COPYRIGHT AND WAIVERS TO BE AGREED UPON FULL PAYMENT.