The target audience is all age groups from 18 year olds to 80 year olds?
I want the colours to be Black Orange and white. I thought of using different sized print. Cut the name down to ALT Bar & Cafe. The all liquid things refers to Coffee, Soup & Liquor. I have two themes in the cafe. In the front area there is a cafe feel which has a retro feel with colours. The back section of the premises is a bar theme with the balcony and full glass back wall window over looking medium outer suburban town. The cafe is open late on a Friday night only. I love coffee, i couldn't get a good coffee in my home town, so i decided that i needed to do something about it. The decore in the cafe bar area is black walls with Orange light fittings, black leather lounge with bright orange accessories. I thought the lettering for the logo could have a Jig Saw look were the A L T all fits together. I want the lettering to be clear to read from a distance, the logo being black and orange. I only want two colours with white as this costs less when printing.
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