Logo Design for Sinclairs Fitness Equipment

Sinclairs Fitness Equipment (plus we need the tag line: Hire & Sales with the logo please)

Sinclairs Fitness Equipment is a fitness equipment retailer in Tasmania Australia selling most fitness related equipment ranging from gym equipment such as treadmills and weight machines to gym wear and sporting apparel.
Target Audience

Women and Men of varying fitness levels

.PSD or .AI file deliverable.

Be creative, wow us with your flare for design and branding skills. We want something unique and high quality, logo will be used on our upcoming design contest for the website, as well as literature, cars and other advertising mediums.

Keep in mind that the store is a retail outlet that sells to both men AND women, who may be fitness experts or have never exercised before in their life. So your logo should not give the impression we sell equipment for a single sex (ie. a dumbbell is a very masculine object and looks as though we only cater to men) at the same time it should appear open to people of all fitness levels.