Please see the revised sample pictures. We are looking for a design
that isn't as literal or complex.
- Design can be complex but must be able to be reduced to 2 or 3
elements and reproduced on very large collateral, and very very small
- We are from Sydney and that's what makes us unique, but the opera
house and the harbour bridge are just a bit too literal unless a bit
abstract or stylised.
- As a group, we want to be open and welcoming. We believe in sharing
knowledge and using homebrew as a vehicle for lots of other great
things. We are a community.
The Inner Sydney Brewers Club is a homebrew club that has been in
existence since 2006 and has approximately 200 members. The purpose of
the club is to provide a friendly environment for like-minded brewers
to share knowledge and passion for the craft of brewing and to help
each other to brew great quality beer.
The club currently has a logo (attached) that the members feel does
not adequately represent the club and the club members have asked the
club executive to come up with a new logo design that can be used when
branding the club at events, on the web, in the media and on
merchandise such as t-shirts and hats.
- Love of the craft of brewing great beer
- Respect for the fundamental ingredients of beer: malt, hops, yeast,
- Camaraderie and friendship
- Learning and advancement of the art of brewing
Desired visual objectives:
- The logo of the club should be recognisable and have some unique
features linking it to the identity of the club
- If the logo is multicoloured then it should also have a 1 colour
version that also looks good
The ethos of the club is respect for the fundamentals of brewing -
being malt, hops, yeast, water and the craft of brewing which goes
back thousands of years - however, the members of the club are
creative, fun, friendly and inclusive. The logo of the club should
draw upon the history and core ingredients of brewing and (possibly)
the iconic city of Sydney that is the home of the club while retaining
a modern look that is not boring or plain. Irreverence or sense of fun
would be a good element to work into the logo but visual gimmicks that
would quickly date should be avoided. A simple logo with a central
graphic mascot which could be used independently of the overall logo
would be preferred over something complex (e.g. the present logo).
Note that the sample images provided are not meant to be directive
regarding style but more to provide ideas of imagery which is common
to brewing clubs.
Incorporating the name (or initials) of the club:
Note that the name of the club (Inner Sydney Brewers) does not
necessarily need to be a central part of the logo - i.e. the logo
mascot should be able to stand on its own without the club name
however the club name (or initials) would be expected to be presented
as part of the finished logo.