Astute Traveler is a travel guide and blog founded by a travel connoisseur and business man who has spent tireless hours researching the best places to stay in a city. The site will serve as a "concierge" of sorts to present visitors with the absolute best places to visit wherever they are traveling.
Astute Traveler is a definitive guide of where to stay, eat, sightsee, and have fun. We present a concise list of the best places so it's easy for visitors to find what they need.
Cuéntanos a qué tipo de público quieres llegar
Astute Traveler is aimed at wealthy, discerning travelers who want to experience the finest accommodations, local cuisine, and must-see attractions for a travel destination.
The site is targeting primarily upper-middle class baby boomers, but in reality, anyone planning a trip who enjoys the finer things in life will benefit from the site.
Because our site is aimed at wealthier individuals, and we present the top picks in our travel guides, we think our brand can be best represented by a formal dressed man, being our "concierge person".
We want a mix of elegant and modern. Not a lot of color...mostly black and white, mixed with an accent color, whichever you think would work best.
We're envisioning a serif font for the typeface to reinforce the elegance and class of our niche.
We'd like the logo to be of a person in a tux and top hat. Preferably a profile or silhouette so that you don't see the person's face. Only as an example, see http://www.istockphoto.com/stock-il…at-man.php. We don't like the cane or long jacket in this illustration, and it also lacks certain style. But it does show the general look we are going for.
The logo should be in vector format. It will be used on a travel blog website. Other similar sites include: