Logo for a digital coach for parents tackling the highs and lows of childrearing

Comunidad y sin fines de lucro

Our digital coaching program empowers parents to turn their best intentions into actions. Our series of guided digital activities helps parents teach their kids to stay out of trouble, do well in school, and go on to do awesome things as adults. All activities have a track record of effectiveness and are expert-curated by PhD psychologists. It would be nice for the logo to reflect that we're all about learning by doing, by getting two people to actively engage in two-way dialog, learning together through our activities. We're different from our competitors in that we don't just teach the theoretical, we have activities that let two people practice and build skills together. Small, repetitive actions will make a big difference over time, and the interaction between two people is where the magic happens. Our target audience is currently parents, but we later want to expand to serving employers (helping improve communications within teams, with managers, etc), so we don't want the logo to be too juvenile or overly focused on the parent/child dynamic. We're changing our name from Odyssey to KindGoodHappy. Our current website is leadtheodyssey.com and social media profiles are @leadtheodyssey if you see more examples of our brand identity.

We have brand colors but we’re open to changing them. Out of our existing palette, the dominant colors should be Hex #0f719e or e8c172. Our full color palette includes those 0f719e, e8c172, 47a279, 68bcd4, 06424c, c14d28 (this last red color to be used very sparingly as an accent only).